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Autonomous sensory meridian response (ASMR) describes the deep relaxation and pleasant scalp and neck tingling some people feel in response to quiet sounds such as whispering, or quiet sounds combined with gentle movements and personal attention. This phenomenon was only named in 2010, but it has gained significant traction online among people who claim that activating this response helps them relax and sleep better.
About one in five people are capable of experiencing this sensory phenomenon, and if you are among them, you may be able to harness its benefits to help you sleep. We cover what ASMR is, how ASMR works for sleep, and tips for incorporating ASMR into your nightly routine.